Launching a website for starting a small business is indeed the first step in reaching the goal. But launching a website that promotes your brand is merely a small step. Next step begins after this and lets me underline here that it is just as decisive as launching a website, if not more.
Now, here a million-dollar question must be popping in your mind that what should be the next step after launching a website? I would answer that it is none other than starting a blog.
Yes, it is one among the most crucial steps to bring the prospective customers on board. At no point, you can undermine the importance of blogging in influencing or even building customers mind.
In fact, the first advice any professional gives for making a thriving business plan is to regularly post engaging blogs that speak for the respective company. To help you out further we have narrowed down a few key points about the importance of blogging especially for small and start-up business houses.
1. Blogs help to cast anchor among potential customers
[Tweet “A business that makes nothing but money is a poor business” – Henry Ford”]
Chances of success diminish if a company fails to develop relationships. Here blogs prove practical to engage, develop and nurture relationships with potential as well as prospective customers.
By addressing all the issues and offering some free handy product information a blog helps to engage readers.
Further, a comment, like or share by a reader is an opportunity to begin a conversation. And a conversation is the foundation to build a thriving relationship.
Developing an inquisitive trait, it also stimulates web visitors to ask questions or simply to contact a company to know more about a product or service.
Now, by giving prompt, positive and honest replies a company can build and strengthen trust among its customers.
2. Blogs enliven a website so as to exert a pull on web traffic
Before casting the spotlight on this aspect let me first ask one question here, “Do you frequently change your web content or company information?” I know your obvious answer is big no! Then how can you show that your website is active and breathing? The simple answer for this is by posting regular blogs.
Blogs not only enliven a website but with each new index, page blogs help to give a hint to search engines about your activity. Moreover, blogs offer a unique opportunity to showcase an exclusive company or business information which otherwise is not available on other formal pages like About Us, Home, Products etc.
Going further, web visitors often like, comment or even share interesting blog posts on their personal social media accounts. Like word-of-mouth promotions, such blog sharing on social media opens new doors for small companies thereby positively boosting its web traffic.
3. Blogs help to pull through Search Engine Optimization
A decisive factor to stay on the top of Search Engines is to continuously upload fresh pertinent content. The crux here is that creating blogs and uploading them at regular intervals is a trusted and proven strategy to augment visibility. But that’s not all; blogs also offer a unique opportunity to use a wide range of keywords in the content.
It is not so pertinent to mention here that how more keywords buttress the Search Engine Optimization process to swiftly climb the SERP (Search Engine Result Page) ladder.
Moreover, blogging is an economical approach of business promotions especially for small companies having a limited budget.
4. Blogs put a good shine on a business to shape its course
Possibilities turn into realities when people notice you. Before raiding the market share first fight for a small company is to get noticed among a myriad of similar companies. So, the key to business success is to get noticed.
Blogs here prove beneficial by naturally making your presence alive in the market. In short, without screaming or playing tricks blogs give a chance to quickly become a market leader.
Not only this; by showing a booming market presence, vision, ethics and operations with blogs a company can attract more and more partners. As a company’s online portfolio a blog actually acts as an apostle of a brand to magnetize investors.
5. Blogs give voice to customers to promptly register their feedbacks or testimonials
After reading the heading of point no 5 you may feel that this is a benefit for customers and not for a company. Hold on! Let me make it comprehensible.
[Tweet “We all need people who will give us feedback. That’s how we improve” – Bill Gates”]
Moreover, collecting feedback or testimonials help customers to feel valued and part of the organization. Bottom line is that a blog page acts as an effective channel to collect prompt feedback.
In nutshell, when you make the decision to create a blog for your small business website, you are actually stepping through the door of exciting new market opportunities.
Need further help to explore more about the benefits of blogs for small businesses or know more about how to start a small business? Just drop a query or contact our experts.
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